Give the offer a structure.
Three clear service areas help visitors recognise their situation and choose a starting point.
Clearframe · Self-directed studio project
Complex thinking.
A clear first impression.
A complete three-page website and identity for a fictional consultancy. Designed to make the offer understandable and the next step obvious.
The brief
Make the service
easier to understand.
Consultancy can be hard to describe. This sample gives a broad offer a clear structure, a distinctive identity and one consistent route to an enquiry.
- Scope
- Identity, homepage, services page and enquiry journey
- Design
- Cream, ink and cobalt. A frame motif that connects the logo, layouts and illustrations.
- Build
- Responsive HTML, CSS and JavaScript with local fonts and no framework dependency.
- Enquiry
- A local brief preview. This demonstration does not send or store submissions on a server.
Carry the idea through.
The enquiry journey keeps the selected service in view and turns the visitor’s answers into a readable brief.
The working experience
From first impression
to a useful brief.
A 35-second silent walkthrough of the actual site. The complete example is also available to explore.
Open the sample siteA similar challenge?
Tell me what your business needs to explain, and what visitors should do next.
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